The Relationship Economy: Building Stronger Customer Connections in the Digital Age

Front Cover
Greenleaf Book Group, Oct 8, 2019 - Business & Economics - 248 pages

Creating Authentic Customer Connections in a High-Tech World

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever—and they will be the key to success for businesses moving forward. As he aptly states, “Being able to build true sustainable relationships is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates the emotional connections that build true customer loyalty.” This book reminds readers of the importance of personal connections and shows them how to attain meaningful, lasting relationships with their customers.

 

Selected pages

Contents

WELCOME TO THE RELATIONSHIP ECONOMY
STATE OF SERVICE
HUMANIZING OUR FUTURE
THE TOUCHSCREEN
MEET AS STRANGERS LEAVE AS FRIENDS
THE RELATIONSHIP ECONOMY IN ACTION
BE THE BRAND CUSTOMERS CANNOT LIVE WITHOUT
BE THE BRAND EMPLOYEES CANNOT LIVE WITHOUT
ARE YOU BEING DISRUPTED OR ARE YOU THE DISRUPTOR?
CARPE MOMENTO
GIVE MORE
NOTES
INDEX ABOUT THE AUTHOR

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The Relationship Economy: Building Stronger Customer Connections in the ...
John R. DiJulius
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Common terms and phrases

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About the author (2019)

John DiJulius is the authority on world-class customer experience, organizations across America use his philosophies and systems for creating world-class service. He has worked with companies such as the The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread, Nestle, Marriott Hotel, PWC, National City Bank, Cheesecake Factory, Progressive Insurance, Harley Davidson, State Farm, Chick-fil-a, and many more, to help them continue to raise the bar and set the standard in service that consistently exceeds customer expectations.

Bibliographic information

TitleThe Relationship Economy: Building Stronger Customer Connections in the Digital Age
AuthorJohn R. DiJulius
PublisherGreenleaf Book Group, 2019
ISBN1626346445, 9781626346444
Length248 pages
Subjects › 

Business & Economics / Customer Relations
  
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