Interviewing Users: How to Uncover Compelling Insights

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Rosenfeld Media, May 1, 2013 - Business & Economics - 176 pages
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Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

 

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This is book is stuffed with solid gold nuggets of practical wisdom peppered with dry wit. If you interview people -- quick grab a copy and gobble it up. You need this is your library and more importantly in your brain!

Contents

Embrace How Other People See the World
17
Chapter 3
18
Nip Distractions in the
19
Summary
27
Getting ready to Conduct Your Interviews
29
Finding Participants aka Recruiting
36
Scheduling Interviews
44
Chapter 4
51
Summary
103
10
108
Video Recording the Interview
112
13
116
Chapter 8
119
Interview Variations and Special Cases
125
Using Different Interviewing Techniques
129
Chapter 9
135

7
53
Chapter 5
64
Summary
65
Everyone Stays Engaged
71
Summary
81
Managing the Ebb and Flow of the Interview
94
Research as a Leadership Activity
141
Summary
147
14
150
acknowledgments
156
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