Revolutionaries at Sony: The Making of the Sony PlayStation and the Visionaries who Conquered the World of Video GamesSony Playstations have revolutionized the world of video games in less than 3 years. With 10 million Playstations currently used by kids and adults alike. Sony jumped ahead of Nintendo and Sega with little warning. This is the fascinating true story of the marketing conquest of the century. It highlights Playstation's key player creator Ken Kutaragi, and his unrelenting belief in a project that Sony's top brass was ready to abandon. A bestseller now in its third printing in Japan, Revolutionaries at Sony goes straight to the inside source -- Kutaragi and his team -- to trace the rocky birth and astounding growth of Playstation. It will speak to every reader fascinated by technology, product development, business strategy, global marketing, and the sheer power of a persistent visionary with an unstoppable idea. |
From inside the book
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Contents
DO IT The DecisionMaking Process | 23 |
Appealing to the Software Developers | 55 |
Distribution Revolution The Breakout Strategy | 89 |
Copyright | |
7 other sections not shown
Common terms and phrases
3-D computer graphics advertising arcade game architecture business model campaign CD-ROM CD/I computer games controller copies cost decided decision demand Director disk distribution electronics engineers Epic Sony floppy format game business game creators game machine game market game software Gotoh hardware idea images Japan Ken Kutaragi Kitagami Konami Kutaragi explains Kutaragi's team launch LSI chips manufacturers Maruyama mask ROM medium ment million units Nakamura Namco next-generation Nintendo Ohga Ohga's PlayStation business PlayStation project PlayStation's president of Sony problem processing profit PS/X purchase-for-resale released repeat production response Ridge Racer royalty Saeki Sato says Kutaragi SCEI SCEI's Sega Saturn Sega's sell semiconductor Shimamoto Shoshinkai software developers software houses software makers software producers sold Sony Computer Entertainment Sony Music Sony's strategy success Super Famicom System G texture mapping thought tion Tokunaka users venture business Virtua Fighter wanted ware wholesalers