Rule #1: The Simple Strategy for Getting Rich--in Only 15 Minutes a Week!

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Crown Publishing Group, Mar 21, 2006 - Business & Economics - 288 pages
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In this book, self-made millionaire Phil Towns will show you how he turned $1,000 into $1 million in only five years, and then proceeded to make many millions more.

Before I became “Phil Town, teacher of investing principles to more than 500,000 people a year,” I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time job. Me, I was more interested in having full-time fun.

So I was tempted to do what you’re probably doing right now: letting some mutual fund manager worry about growing your nest egg. Let me tell you why that decision could one day make you absolutely miserable.

The fact is, because of natural market cycles, the mutual fund industry is likely to soon be facing twenty years of flat returns. That means that if you’ve got your nest egg tucked away in funds—especially the type found in most 401ks—your egg won’t get much bigger than it is now. Translation: Get ready for a retirement filled with lots of cold cuts, plenty of quality TV-watching time, and a place to live that’s too small to accommodate your visiting kids.

I came to investing as a person who wasn’t great at math, possessed zero extra cash, and wanted a life—not an extra three hours of work to do every day. Fortunately, I was introduced to The Rule.

Rule #1, as famed investor Warren Buffett will tell you, is don’t lose money. Through an intriguing process that I’ll clarify in this book, not losing money results in making more money than you ever imagined. What it comes down to is buying shares of companies only when the numbers—and the intangibles—are on your side. If that sounds too good to be true, it’s because the mind-set I’ll be introducing you to leads not to bets but to certainties. Believe me, if there were anything genius-level about this, I’d still be a river guide collecting unemployment much of the year.

Part of the secret is thinking of yourself as a business owner rather than a stock investor. Part is taking advantage of today’s new Internet tools, which drastically reduce the “homework factor.” (We’re talking a few minutes, tops.) Part is knowing the only five numbers that really count in valuing a potential investment. And part—maybe the most important part—is using the risk-free Rule #1 approach to consistently pay a mere 50 cents to buy a dollar’s worth of a business.

What I won’t waste your time with is fluff: a lot of vague parables reminding you of what you already know and leaving you exactly where you started. This is the real deal, folks: a start-to-finish, one-baby-step-at-a-time approach that will allow you to retire ten years sooner than you planned, with more creature comforts than you ever imagined.
 

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Investment Timing

User Review  - kempffer - Overstock.com

This is an excellent source for anyone interested in improving your investment decision making abilities. The author has a very simplistic approach to stock market and its related timing. I am curous enough to try his strategy. Read full review

LibraryThing Review

User Review  - chiara2 - LibraryThing

I haven't tested his theory to see if works, but I would suggest that he slap a large asterisk after that "15 Minutes a Week" in the title. The disclaimer would be "assuming you can track down 10 ... Read full review

Selected pages

Contents

Make Money No Matter What
The Myths of Investing
Rule 1 and the Four
Buy a Business Not a Stock
Identify a Moat
The Big Five Numbers
Calculate the Big Five
Bet on the Jockey
Calculate the Sticker Price
Know the Right Time to Sell
Grab the Stick
The Three Tools
Take Baby Steps
Eliminate the Barriers
Prepare for Your First Rule 1 Purchase
Copyright

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About the author (2006)

An ex-Green Beret and former river guide, Phil Town is a self-made millionaire several times over and America’s most widely sought-after speaker on investing. Phil Town appears regularly on the same dais as Rudy Giuliani, Jimmy Carter, and Colin Powell as part of the “Get Motivated” touring success seminar. He speaks to more than 500,000 people annually about Rule #1. Town lives in Jackson Hole, Wyoming.

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