Paul Rand: Conversations with Students
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
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Thoughts on Paul Rand 60 Philip Burton 62 Jessica Helfand 64 Steff Geissbuhler 66 Gordon Salchow
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ABC Verlag aesthetics Arizona State University Armin Hofmann Art as Experience Ater basic black increases Cambridge client color Conversations with Students creative define Design is relationships design process Devil's Advocate difference everything example Figure forget form and content Frederic W Gestalt psychology give Gordon Salchow Graphic Design Education graphic design program gray grid Jessica Helfand John Dewey l mean Le Corbusier leads you somewhere lecture letters lnformation look lousy lt is important manipulation means the relationship Michael Kroeger MlT Press museum Nostrand Reinhold Company painter painting passive Patel Philip Burton Philosophy Princeton Architectural Press Publishers question Rand l think Rand lf Rand Yes Rand's School of Design Semiotics Steff Geissbuhler Steven Switzerland talking about design things typefaces Watson-Guptill Publications white increases wife Marion Wolfgang Weingart Yale University York Zurich