Appetite for Profit: How the Food Industry Undermines Our Health and how to Fight Back

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Nation Books, 2006 - Business & Economics - 392 pages
2 Reviews
The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies.
"Appetite for Profit" exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere.
For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."
 

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Appetite for Profit: How the food industry undermines our health and how to fight back

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While food is ubiquitously available in our country, nutritious food is difficult to find, and it is becoming increasingly hard to discern the nutritious from the junky. This is exactly what Big Food ... Read full review

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Contents

Introduction
xi
Anatomy of a Food Corporation Why We Cant Trust Them
1
Personal Responsibility Energy Balance and Other Distractions
21
Freedom from Choice Distortions of AllAmerican Values
45
Nutriwashing Fast Food
67
Nutriwashing Processed Foods
91
Responsible Marketing to Kids
117
Exposing Government Complicity
143
Scapegoating Lawyers
273
The Bigger Picture
299
AntiGlossary
323
Guide to Industry Groups and Spin Doctoring
331
Myth vs Reality Nutrition Labeling at FastFood and Other Chain Restaurants
339
Taking Back Out Schools
343
Protect Your Legal Rights
349
Resources for Positive Change
353

Coopting the Science
167
Eating in the Dark Nutrition Labeling in Restaurants
195
Battling Big Food in Schools
219
Regulating Junk Food Marketing to Children
245
Endnotes
361
Index
381
Copyright

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About the author (2006)

Michele Simon is a public health lawyer who has been working as a nutrition advocate since 1996, specializing in policy analysis and legal strategies.

She is the founder of the Center for Informed Food Choices and edits their newsletter, Informed Eating.

She has published numerous articles about such issues as the National School Lunch Program, organic standards, the USDA's dietary guidelines, veggie libel laws, genetically engineered foods, and banning obesity lawsuits. She lectures extensively, has appeared on numerous radio programs, and teaches Health Policy at the University of California, Hastings College of the Law, where she also received her law degree. Michele obtained her master's degree in public health from Yale University.

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