Everyday Fashions, 1909-1920, as Pictured in Sears Catalogs

Front Cover
Courier Corporation, 1995 - Antiques & Collectibles - 138 pages
3 Reviews
In the early decades of the 20th century, a remarkable phenomenon was revolutionizing American life. Mail-order catalogs, distributed by such firms as Sears, Roebuck and Company, were becoming familiar purveyors of merchandise ranging from stylish fashions for men, women and children to useful products and decorative accessories for the home.

An authentic record of what Americans were wearing during a decade of tremendous change, this vintage fashion parade will appeal not only to nostalgia lovers and Americana enthusiasts, but collectors, designers and fashion historians.

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Great Book of Everday American Fashion

User Review  - johen - Overstock.com

Bought as Christmas gift for Mom. She and I loved the book. Great look at at every day American fashions of the time period. Pictures were great! Read full review

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About the author (1995)

JoAnne Olian is a former curator of the costume collection at the Museum of the City of New York and the author of numerous books on the history of fashion.

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