The Elgar Companion to Consumer Research and Economic Psychology
'This fine scholarly reference work analyses and surveys consumer research and economic psychology. . . . the editors . . . have assembled an impressive, international group of more than 110 scholar/researcher contributions. . . . Some of the especially interesting and varied topics covered in this work are brand loyalty, gambling, culture shock, shoplifting, tax evasion, children's savings, vanity, the psychology of poverty, and the history of economic psychology. All entries are signed and include bibliographies. An extensive index readily locates related topics not found in the alphabetic list of topics. Several well-done tables and figures are also provided.' - Edward Erazo, American Reference Books Annual 'Its primary audience is for undergraduate and postgraduate students. . . . It is also useful for any economist, even those of a strictly mainstream bent, to read short clear summaries on their core topics written from another perspective.' - Samuel Cameron, the Economic Journal This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.
What people are saying - Write a review
We haven't found any reviews in the usual places.