The Elgar Companion to Consumer Research and Economic Psychology

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Peter E. Earl, Simon Kemp
Edward Elgar, 1999 - Business & Economics - 649 pages
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This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.

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About the author (1999)

Edited by Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia and Simon Kemp, Associate Professor of Psychology, University of Canterbury, New Zealand

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