Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture

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Nicholas Brealey Pub., Sep 13, 2007 - Business & Economics - 250 pages
2 Reviews
Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.

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LibraryThing Review

User Review  - shanerichmond - LibraryThing

This is Jennings’ first book and his style is a little rough, making this perhaps more suitable for business or academic readers. That said, anyone with a curiosity about the subject will find plenty in here to capture their imagination. Read full review

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This excellent review of how we find music, and who is finding the new stuff paints a very clear picture of the shift in music paradigms in the age of the internet. No longer is recorded music a scarcity where the consumer takes what they can get, rather attention is a scarcity, and we have to select carefully from the wide range of available music if we are to pay due attention to music.
Jennings introduces categories of music listeners and a wide range of modes of finding, and provides concrete examples of how they apply in our world. This book is a must-read for anyone who loves music or is interested in information seeking.
 

About the author (2007)

David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts . Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs and, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London.

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