Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and what it Means for Consumers, Creators and Culture

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Nicholas Brealey Pub., 2007 - Business & Economics - 250 pages
2 Reviews
Discovery is the big challenge in today's world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the 'Next Big Thing, ' but they'll happily pay attention if they hear some 'buzz' about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock 'n' roll ethos that defies tradition and resists definition. Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture and technology of media are influenced by personalization and portable electronic devices.

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LibraryThing Review

User Review  - shanerichmond - LibraryThing

This is Jennings’ first book and his style is a little rough, making this perhaps more suitable for business or academic readers. That said, anyone with a curiosity about the subject will find plenty in here to capture their imagination. Read full review

About the author (2007)

David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts. Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs-including, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London. To read David Jennings' blog, go to

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