Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend; people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. In 'Groundswell', Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you'll learn how to - Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and Build social technologies into your business - including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers.
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Review: Groundswell: Winning in a World Transformed by Social TechnologiesUser Review - Jignesh Shah - Goodreads
Practical insights into how and why people participate in social technologies and how traditional companies can leverage this undeniable phenomenon. Most valuable is the discussion around how social ... Read full review
Review: Groundswell: Winning in a World Transformed by Social TechnologiesUser Review - Kathryn Salek - Goodreads
This is an excellent book for understanding the phenomenal growth of social media and the way it has forever changed marketing. I especially loved that pricing for social media monitoring among other ... Read full review
Other editions - View all
Karrierefalle Internet: managen Sie Ihre Online-Reputation, bevor andere es tun!
No preview available - 2008