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This is one of the best books I have ever read on leveraging social technologies for greater business benefits. The illustrations and case studies are very strategic to build the business around such technologies. The data and information provided in the book is extremely analytical and a good learning!
Wonderful experience!!
Pramod Kulkarni
 

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Puja - Goodreads

This book is a great overview of social media and offers detailed insight into how brands are affected by the new media revolution. Essentially it is a guide for marketing in an Internet driven world ... Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Jignesh Shah - Goodreads

Practical insights into how and why people participate in social technologies and how traditional companies can leverage this undeniable phenomenon. Most valuable is the discussion around how social ... Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Kathryn Salek - Goodreads

This is an excellent book for understanding the phenomenal growth of social media and the way it has forever changed marketing. I especially loved that pricing for social media monitoring among other ... Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Laura - Goodreads

This book provides a good overview of the concept of the groundswell - the notion that people are now getting information from others online that they would otherwise gotten from brands. Of course ... Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Amber - Goodreads

I read Groundswell as part of a course on social media marketing that I am taking at George Brown College. I was immediately engaged by the simple, conversational tone of the writing and interesting ... Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Duy Nguyen - Goodreads

Good read for ideas generating in the time of social media and communication. Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Socialbookshelves.com - Goodreads

Groundswell is highly-rated, one of the first so-called 'social media books' to be released and one which reveals all kinds of interesting information that will change the way that you look at the ... Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Monique Kapustin - Goodreads

Groundswell: Winning in a world transformed by social technologies is an excellent read for anyone wanting to dive into the world of social media, and I can see using it as a handbook for ... Read full review


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