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Groundswell is a winner!

User Review  - sisyphus61 - Overstock.com

We are using this book as part of our corporate professional development program. I would recommend for any marketing department! Our marketing professionals say it has given them some great social networking ideas to help sales growth and conversion. Read full review

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This is one of the best books I have ever read on leveraging social technologies for greater business benefits. The illustrations and case studies are very strategic to build the business around such technologies. The data and information provided in the book is extremely analytical and a good learning!
Wonderful experience!!
Pramod Kulkarni
 

Review: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

User Review  - Mike - Goodreads

For anyone looking for scientific research on how to take advantage of social technologies in business. The research was great and the insight priceless. Read full review

Review: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

User Review  - Courtney - Goodreads

This book provided truly relevant and illustrative examples of how companies are engaging in the Groundswell. It gives helpful strategies for working this into many different types of businesses and ... Read full review

Review: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

User Review  - Thomas Gallagher - Goodreads

Excellent book. Many of the foundations have been applied at my place of work and I now understand better the progression and direction we can move. Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - Goodreads

The best resource for those who aim to set up the digital business strategy for their organization. Read full review

Review: Groundswell: Winning in a World Transformed by Social Technologies

User Review  - David - Goodreads

Sensible examination of the situation. Perhaps surprisingly, it's more compelling on B2B marketing and customer service than it is on consumer marketing. Read full review


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