Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

Front Cover
Penguin Group US, Oct 2, 2008 - Business & Economics - 288 pages
28 Reviews
Two of Inc. magazine's hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply "the knack" to their own businesses. Brodsky and Burlingham offer essential advice such as: [ Follow the numbers-that's the best way to spot problems before they become life threatening [ Keep focusing on your real goal--it's amazingly easy to get sidetracked by secondary concerns [ Don't get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach.

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

Good overview of principles running a business. - Goodreads
Some really good advice on running your business. - Goodreads
Lots of advice for first time entrepreneurs. - Goodreads

Review: Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

User Review  - Mairi - Goodreads

The title is misleading, but the book is full of great advice. I listened to it in the car, but plan to buy a hard copy for my business library and mark it heavily! Read full review

Review: Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

User Review  - Razvan Rogoz - Goodreads

Very good practical advice on watching the numbers in a business. Read full review

Other editions - View all

Bibliographic information