Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

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Penguin Group US, Oct 2, 2008 - Business & Economics - 288 pages
3 Reviews
Two of Inc. magazine's hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply "the knack" to their own businesses. Brodsky and Burlingham offer essential advice such as: [ Follow the numbers-that's the best way to spot problems before they become life threatening [ Keep focusing on your real goal--it's amazingly easy to get sidetracked by secondary concerns [ Don't get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach.

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User Review  - GShuk - LibraryThing

It felt like listening to a business expert mentor you with his experiences. To be polite you listen to the mentor tell you things you already know waiting for the new stuff. The stories were ... Read full review

The Knack

User Review  - agent613 -

Having read other books by Bo Burlingame I was excited to see a new book available. It was just as good just not better ... than previous offerings from Bo. For those who like reading about business I would recommend it as part of your reading library. Read full review

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