Marketing the Arts

Front Cover
Michael P. Mokwa, William M. Dawson, E. Arthur Prieve
ABC-CLIO, 1980 - Art - 286 pages
 

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Contents

STRATEGIC ARTS MARKETING PLANNING AND PRODUCT POLICIES
71
MARKETING RESEARCH AND ARTS MARKET ANALYSIS
151
ELABORATING AND CONTROLLING THE ARTS MARKETING PROGRAM
221
APPENDIX
281
ABOUT THE EDITORS AND CONTRIBUTORS
283
Copyright

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About the author (1980)

kwa /f Michael /i P. /r ed.

son /f William /i M. /r ed.

eve /f E. /i Arthur /r ed.

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