The Media of Mass CommunicationDesigned for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century. |
Contents
Commercial Success | 3 |
Print Media 5 Electronic Media | 6 |
Book Publishers | 11 |
Copyright | |
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Common terms and phrases
advertising affiliates agencies American began Bertelsmann book industry broadcast cable systems called campaign chains circulation commercial conglomeration corporate coverage created critics culture daily David Sarnoff demassification disc jockey Disney edition editors effect electronic entertainment ethics example federal film global Gutenberg Hollywood innovations Internet issues Johannes Gutenberg journalists magazines major mass audience mass communication mass media Media Abroad media online medium messages million movie houses movie-makers newscasts newspapers over-air percent photographs political profits programs public relations publishers push media radio stations readers record industry reporters revenue Rupert Murdoch satellite screen social stories STUDY PREVIEW Ted Turner television network textbook tions trade journal traditional U.S. Supreme Court United University USA Today Viacom viewers violence Wall Street Journal Warner World York