Building Social Web Applications: Establishing Community at the Heart of Your Site

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"O'Reilly Media, Inc.", Sep 17, 2009 - Computers - 434 pages
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Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web.

If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites.

  • Determine who will be drawn to your site, why they'll stay, and who they'll interact with
  • Create visual design that clearly communicates how your site works
  • Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps
  • Manage the identities of your visitors and determine how to support their interaction
  • Monitor demand from the community to guide your choice of new functions
  • Plan the launch of your site and get the message out

 

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A pretty nice discussion of the domain but without any technical details. A product manager's bible?

Contents

Chapter 1 Building a Social Application
1
Chapter 2 Analyzing Creating and Managing Community Relationships
7
Chapter 3 Planning Your Initial Site
21
Chapter 4 Creating a Visual Impact
39
Chapter 5 Working with and Consuming Media
53
Chapter 6 Managing Change
69
Chapter 7 Designing for People
77
Chapter 8 Relationships Responsibilities and Privacy
109
Chapter 11 Modeling Data and Relationships
179
Chapter 12 Managing Identities
209
Chapter 13 Organizing Your Site for Navigation Search and Activity
225
Chapter 14 Making Connections
249
Chapter 15 Managing Communities
267
Chapter 16 Writing the Application
285
Chapter 17 Building APIs Integration and the Rest of the Web
331
Chapter 18 Launching Marketing and Evolving Social Applications
355

Chapter 9 Community Structures Software and Behavior
123
Chapter 10 Social Network Patterns
155

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