The Strategy Process: Concepts, Contexts, Cases
Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
What people are saying - Write a review
Review: The Strategy ProcessUser Review - Matt Mayevsky - Goodreads
Must read! For anyone studying or practicing strategic thinking and action in business. Lots of history cases, universal theories. Great textbook. Read full review
Review: The Strategy ProcessUser Review - Soran Sharafbayani - Goodreads
BMG303 Read full review