The Medium is the Massage: An Inventory of Effects30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. |
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A. N. Whitehead action alphabet Amateurism antisocial audience Beatles century Chas Moore concepts created culture is striving DAMN THE DEFIANT detachment deus Dick discovery ditto device Printing dramatic dropout east awake Electric circuitry electric drama electric informational media Electric tech electric technology electrically-configured elude easy perception extension feel fostered and encouraged fragmented global village groundrules HAYWARD BACK STREET human invention James Joyce John Cage Joyce live mythically Marshall McLuhan Massage Medium ment metaphor mode Museum Music shall fill Newsweek Newtonian night for morn nology patterns Peter Moore pre-alphabet pre-literate Greece print technology rational ratios of sense rear-view mirror RECO sensory shake the east simultaneous societies story line SUSAN HAYWARD BACK teach-in represents television child tion Today's unique ratios United Press International Vanishing Point vironment visual space west shall shake Western Western world Wide World Photos York Yorker Magazine