Contemporary Strategy Analysis: Concepts, Techniques, Applications

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Blackwell Publishers, 2002 - Business & Economics - 551 pages
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Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technology; a new section on the "New Economy" and what it means for competition and profit; the incorporation of recent contributions to strategy theory and strategy practice (including the creation and development of organizational capability, winner-takes-all markets, network externalities and competition for standards, complexity and self-organization, strategic innovation); the relating of analytical frameworks to their real-world business applicationsl; revised figures and applications, making the book even more user-friendly for both instructors and students. For sample chapters, an instructor's manual and PowerPoint slides visit www.blackwellpublishers.co.uk/grant.

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