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2000 Percentages 85 percent adult per capita adult population advertising expenditures age group ages 21 asked to agree/disagree Associates Core Associates Wine baby boomers beverage alcohol beverage choices blush/rose wine Cabernet Sauvignon capita consumption Consumer Attitudes consumer base consumer survey CONSUMER TRENDS Consumption by Color core and marginal core consumers core wine consumers core wine drinkers decline Demographics drink wine less growth increase their wine keeping wine major brands marginal consumers marginal segments marginal wine consumers marginal wine drinkers Merrill Research once every 2-3 percent core percent drink wine percent in 1997 percent in 2000 percent marginal percent of core percent of marginals position wine price range red wine consumption Research & Associates restaurant significantly special occasions table wine consumption U.S. wine market White Zinfandel wine boom wine consumer segment wine consumers agreed Wine Consumers Percentages wine consuming population wine drinking frequency wine industry Wine Market Council wine on hand