Barack, Inc.: Winning Business Lessons of the Obama Campaign
Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.
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An interesting book that keep my attention!
“The indispensable quality of a leader whose decisions and actions can change people’s lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions…Be cool: Ignore the side shows, keep your eye on the center ring… Be cool: Fix the problem, forget the blame… Be cool: Play hardball when you have to…” Barry Libert and Rick Faulk write.
“…Staying cool doesn’t mean being a wuss. In his pickup basketball games, Obama is not above throwing an elbow under the basket-and in politics, much of his success has come from playing hardball. If an opponent is down, Obama is not about to let up.
His first campaign was a bid for a seat in the Illinois state senate. The incumbent, Alice Palmer, was giving it up to run for Congress, and she endorsed him. But when she lost her congressional race, she changed her mind and asked Obama to withdraw and give back her senate seat. By then, he had launched a campaign, recruited a staff, and attended countless neighborhood meetings. To Palmer’s righteous fury, he refused to stand down.
When Palmer scrambled to get enough petition signatures to qualify for a spot on the ballet, Obama challenged many of her signatures-and a judge ruled enough of them invalid to end her bid. Still playing hardball, the Obama team went on to vet the petitions of the other two candidates, and he wound up as the only name on the ballot…”
Barry Libert and Rick Faulk continue to cover other winning business lessons of Obama Campaign, including Be Social, Be the Change, etc.
This is one of the few books that keep my attention. It is short, useful and still has some details. I enjoy reading it.