Bricks Matter: The Role of Supply Chains in Building Market-Driven DifferentiationGet proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.
As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter. |
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Bricks Matter: The Role of Supply Chains in Building Market-driven ... Lora M. Cecere,Charles W. Chase No preview available - 2013 |
Common terms and phrases
agility alignment become better bricks building built channel common companies complex consumer continuous corporate cost cycle defined definition deliver demand drive effective efficient evolution execution Figure focus focused forecast forms functional global goal growth happen horizontal processes impact implementation important improve increase industry innovation inventory investment issues launch leadership logistics manufacturing market-driven materials mature million operations opportunity organization outside-in percent pioneers planning points practices processes profitability programs projects promotion reduce relationships reporting requires response result retail risk S&OP sense shaping share shift signal social stage strategy strong success supplier supply chain supply chain excellence supply chain leaders supply chain processes tion Today trade trade-offs traditional understand value chain value networks volume Walmart