Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her

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Harper Collins, Mar 24, 2009 - Biography & Autobiography - 288 pages
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“Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell.”

 —Time

 

Barbie and Ruth by Ruth Gerber is the remarkable true story of the world’s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women’s roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must read for anyone who ever owned a Barbie doll—a book Publishers Weekly calls, “a stirring biography…a fine study of success and resilience.”

 

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Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her

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The impact of Barbie on U.S. popular culture rivals even that of Mickey Mouse, so it is particularly surprising that this is the first full-length biography of the indomitable woman who brought Barbie ... Read full review

Contents

The Doll Nobody Wanted
1
The Tenth Child
21
Love at a Nickel a Dance
29
Ruth and Elliot and Matt
43
A Working Mother
61
UkeADoodles
71
Music Makers and Sour Notes
79
Gambling Everything on Mickey Mouse
91
The Cancer Within
165
The Plot Unravels
185
Nearly Me
197
The Wages of Fraud
213
Forced Service
225
Ken and a Time of Plague
233
Her Way
245
Authors Note
255

The Woman and the Doll
103
Soaring in the Sixties
119
Toys Money and Power
135
Hot Wheels and Hot Deals
147
Bibliography
258
Acknowledgments
267
Index
269
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About the author (2009)

Robin Gerber is the author of several books, including Leadership the Eleanor Roosevelt Way, Katharine Graham, and the novel Eleanor vs. Ike. She lives in Bethesda, Maryland.

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