Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her
The tragic and redeeming story of how one visionary woman built the biggest toy company in the world and created a global icon.
Barbie and Ruth is the entwined story of two exceptional women. There's Barbie: the diminutive yet arrestingly voluptuous doll unveiled at the 1959 Toy Fair who became the treasure of 90 percent of American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm.
And then there's Ruth Handler, Barbie's creator: the tenth child of Polish Jewish immigrants, a passionately competitive and creative business pioneer, and a mother and wife who wanted it all. After a business scandal that forced Ruth out of Mattel, the company she founded, she drew on her experience as a breast cancer survivor to start a business that changed women's lives. She was ultimately honored as a pioneer, humanitarian, and masterful entrepreneur.
Based on original research, extensive interviews, and previously unavailable material, Barbie and Ruth tells the fascinating story of how two women forever changed American business and culture.
What people are saying - Write a review
Review: Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created HerUser Review - Carol Wakefield - Goodreads
Young couple start toy company. Name it Mattel. Elliott creative force, Ruth selling force. Company does well. Ruth designs a doll no one likes. Ruth insists. Calls doll Barbie. Advertises on tv ... Read full review
Review: Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created HerUser Review - Kelsey Christensen - Goodreads
There were some interesting things in this book, but a whole bunch of business jargon I didn't understand made it hard to get through. Read full review
The Tenth Child
Love at a Nickel a Dance
Ruth and Elliot and Matt
A Working Mother
Music Makers and Sour Notes
Gambling Everything on Mickey Mouse
The Cancer Within
The Plot Unravels
The Wages of Fraud
Ken and a Time of Plague
The Woman and the Doll
Soaring in the Sixties
Toys Money and Power
Hot Wheels and Hot Deals