Professional Blogging For Dummies

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John Wiley & Sons, Jul 8, 2010 - Computers - 384 pages
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Take your hobby to the next level and turn your blog into real income

Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.

Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.

  • Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
  • Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
  • Suggests creative ways to keep your blog fresh, unique, and interesting
  • Provides tips for monitoring and measuring your success

Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!


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Table ofContentsForeword
Getting Started with the Business
FindingYour Niche inthe
Identifying the Competition
Setting Up the BusinessEndof
Applying Trademark Copyright and Licensing Protections to Your Blogging Efforts
Making Money with Your Blog
Selling Products or Services onYour Blog
Getting Paid for Your Words
Designing YourBlog Discovering HowBlogging SoftwareIncorporates Design Understanding YourDesignOptions Deciding Whether toDoItYourself ...
Developing Your Blog Content Putting the Final Toucheson YourStrategy Finding Your Voice
Maximizing Your Blogs Success
Responding When Companies Come Calling
Monitoring and Measuring Why They Matter
KeepingYour Blog Fresh
Ten Common Mistakes and How toAvoid

Making Money from Advertising
Participating inanAd Network
Ten Or More Blogs You Can Learn from Simply by Reading
Ten Tipsfor JumpStarting Your Creativity

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About the author (2010)

Susan J. Getgood is the Principal of GetGood Strategic Marketing ( She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at Follow her on Twitter as @sgetgood.

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