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User Review  - GlennBell - LibraryThing

The book was written by Gary Vaynerchuk who was involved in an online advertising effort to improve sales of a wine selling company. He espouses the concept of customer service and the use of social ... Read full review

LibraryThing Review

User Review  - MartinBodek - LibraryThing

This Vaynerchuk guy is supremely intense! I like his style. Less in your face than Larry Winget, but nevertheless direct and stern. He clearly gets his message across, and provides solid examples of ... Read full review

LibraryThing Review

User Review  - pratalife - LibraryThing

Thought-provoking and inspiring vision of a return to humanising business, and looks beyond the trite superficiality of all this social media stuff. "Wall!! What are you good for?" Highly recommend ... Read full review


User Review  - Jane Doe - Kirkus

Wine Library TV host Vaynerchuk (Crush It!: Why NOW Is the Time to Cash In on Your Passion, 2009, etc.) is convinced that businesses must embrace social media to survive in an age when consumers ... Read full review

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According to the French expression, “plus ça change, plus c’est la même chose” (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they’ll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don’t like you, they’ll spread that news just as quickly. Vaynerchuk’s book might not be revolutionary, but it’s a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers – to everyone who expects open, honest and caring relationships in their business dealings.
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