The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

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Dodd, Mead, Jan 1, 1985 - Business & Economics - 353 pages
37 Reviews
Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work

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Review: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

User Review  - Goodreads

Decent. Not amazing but good enough. A lot of repetition though and after a while, you tend to get bored to hear the same things again and again. Deals a lot with the psychology of copywriting and not ... Read full review

Review: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

User Review  - Razvan Rogoz - Goodreads

Decent. Not amazing but good enough. A lot of repetition though and after a while, you tend to get bored to hear the same things again and again. Deals a lot with the psychology of copywriting and not ... Read full review

All 20 reviews »

Contents

An Introduction to Copywriting
3
The Headline
9
Writing to Communicate
30
Copyright

13 other sections not shown

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About the author (1985)

Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. He has written copy for more than 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.

Bob is the author of more than 70 books and has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. Awards include a Gold Echo from the Direct Marketing Association, two Southstar Awards, the Standard of Excellence Award from the Web Marketing Association, and AWAI's Copywriter of the Year.

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