The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

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Chris Barr, Yahoo!
St. Martin's Publishing Group, Jul 6, 2010 - Language Arts & Disciplines - 528 pages

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

- Shape your text for online reading

- Construct clear and compelling copy

- Write eye-catching and effective headings

- Develop your site's unique voice

- Streamline text for mobile users

- Optimize webpages to boost your chances of appearing in search results

- Create better blogs and newsletters

- Learn easy fixes for your writing mistakes

- Write clear user-interface text

This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

 

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A Great Reference With Caveats

User Review  - miggon - Overstock.com

More experienced interactivedigital media and marketing professionals will find much of the content in The Yahoo! Style Guide to be duhinducing and fundamental. But for the vast majority of media and ... Read full review

User Review - Flag as inappropriate

I give you the "middle star"....a "gesture" so to speak....
What troubles me is what I've read from YAHOO writers. I do try to be certain that I grouse about things a YAHOO employee has written
, because so many "articles" are a sentence or two and then linked to an external source...nothing actually written by a YAHOO employee. Yet the writing by actual Yahoo employees is so inconsistent that one wonders if they ever have (even if required) taken time to consult this "style guide." E.B. White wrote--and Wm Strunk.Jr. continuously updated---the ubiquitous work ELEMENTS OF STYLE--my style bible. Therefore I worry about this YAHOO! STYE GUIDE. Has it anything consistent to offer? Should I care? Is there a Yahoo employee who cares? Or are they all choking on taking their new OATH? 

Contents

Define Your Voice
Construct Clear Compelling Copy
Copyright

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About the author (2010)

The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present editors within Yahoo!'s editorial department, led by Chris Barr, senior editorial director.

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