The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
Connect with Your Customers. Anytime. Anywhere.
One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?
Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.
Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare.You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including:
Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most.
Praise for The Power of foursquare
“The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!”
“In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.”
“Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!”
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Chapter 1 Connect Your Brand
Chapter 2 Connection Superstars
Chapter 3 Harness New Fans
Chapter 4 Newbie Ringleaders
Chapter 5 Engage Your Followers
Chapter 6 Superusers
Chapter 7 Create Rewards
Chapter 11 Incentivize Your Customers
Chapter 12 Local Heroes
Chapter 13 Never Stop Entertaining
Chapter 14 Crunked Kings
Chapter 15 10 Pitfalls to Avoid
Chapter 16 Foursquare Founders in Their Own Words
Your Turn to Check In
Chapter 8 Super Mayors
Chapter 9 Knock Out the Competition
Chapter 10 Swarm Masters