E-commerce: Business, Technology, Society

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Pearson, 2011 - Commerce électronique - 900 pages
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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E-commerce: Business, Technology, Society
Kenneth C. Laudon,Carol Guercio Traver
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Bibliographic information

TitleE-commerce: Business, Technology, Society
Pearson Custom Business Resources
AuthorsKenneth C. Laudon, Carol Guercio Traver
Edition7, illustrated
PublisherPearson, 2011
ISBN0273750844, 9780273750840
Length900 pages
  
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