The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign |
Contents
A New Research Method 3 A Guide for the Reader | 8 |
Social Differences between Republicans | 16 |
The Role of SocioEconomic Status 17 Religious Affilia | 25 |
Copyright | |
14 other sections not shown
Other editions - View all
The People`s Choice - How the Voter Makes Up His Mind in a Presidential Campaign Paul F. Lazarsfeld No preview available - 2020 |
Common terms and phrases
activation actually voted affiliation analysis arguments asked attitudes August bandwagon effect campaign propaganda candidate Catholics changes in vote Chapter characteristics Chart classified Cleveland Plain Dealer conscription constant convention conversion cross-pressures decided Demo discussion effect Election Day Erie County expectation experience exposed exposure to political factors favored final vote decision formal media Gerald L. K. Smith Hans Zeisel important indices individual influence intended to vote interest level issues labor Less Interest magazines major mass media media of communication medium mentioned minds Newspaper Radio non-voters November October opinion leaders opinion leadership paign panel partisan partisanship party changers personal contacts political color political predispositions polls president presidential campaign problem question reinforcement relatively repeated interviewing Republicans Democrats respondents result role Roosevelt Sandusky score SES level specific speeches tendency third term tion Total undecided vote Democratic vote intention vote Republican voters waverers Willkie Willkie's