EMarketing Strategies for the Complex Sale
Turn prospects into buyers with apowerful emarketing strategy!
“Albee shows how smart business-to-business marketers learnabout buyers, tell a story, and greatly influence the B2B lead-to-saleprocess. This is your guide for Web marketing success.”
“A compelling read for both B2B marketing and salesprofessionals alike, eMarketing Strategies for the Complex Sale is a practicaland insightful how-to guide that will enable marketers to drive salesconversions and faster sales results.”
“Albee lays out a path to understanding buyer personas,building their trust, and delivering contagious content that they want to read.A must-read for B2B marketers looking to engage with today's buyers.”
“If you're looking for a comprehensive, well-researched, single resource to plan,build, execute, and succeed in your eMarketing efforts, then buy this book!”
“New media, content marketing, social networking . . . Ardath cleverly wraps theseconcepts in a bow and makes this book required reading. . . . Become the expertresource for your customer and watch your business grow.”
About the Book
Web 2.0 has reshaped the role of marketingin the Complex Sales process. Because prospectsnow have instant access to informationabout your company and its products—andyour competitors—they can make buying decisionswithout ever communicating with you.Doing what you've always done simply won'twork anymore; you must entirely rethink howyou attract and compel buying behavior.
With eMarketing Strategies for the ComplexSale, expert B2B marketing strategist ArdathAlbee breaks new ground in the field of digitalmarketing and new customer acquisition.Albee offers techniques and tools for developingand executing strategies that are guaranteedto generate results.
The Internet offers an unprecedented opportunityfor creating trusted relationshipswith your prospects and customers—beforeyou ever “meet” them. Never before havemarketers enjoyed such a wide-reaching andvaried communication platform. Yet with allthe noise, you have to stand above the crowd.The key is to converse about meaningful andrelevant topics with your diverse audiences,to share your perspectives on what matters tothem. That's just what Albee teaches us to do.
eMarketing Strategies for the Complex Sale sharesmethods to help you:
eMarketing Strategies for the Complex Salealso shares proven approaches to collaboratingwith sales. You can leverage eMarketingto move leads further into the pipeline whilefocusing sales time and energy on highlyqualified opportunities. The results? Reducedtime to sales, increased sales productivity, andgrowing revenues.
eMarketing Strategies for the Complex Salereveals processes critical to ensuring that youmake a powerful, measurable contribution tothe lengthy sales process—and to the longtermsuccess of your organization as a whole.
25 pages matching sales team in this book
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What people are saying - Write a review
Review: Emarketing Strategies for the Complex SaleUser Review - Berry Boen - Goodreads
A mandatory read by a company I work for, turned into knowledge of a lifetime. A very methodical approach of integrated sales and marketing concept. Read full review
Review: Emarketing Strategies for the Complex SaleUser Review - Tanner - Goodreads
Must have for those in internet marketing (social, email, etc..). Read full review
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