The Real Business of Photography

Richard Weisgrau

Allworth Press, May 1, 2004 - Performing Arts - 224 pages

This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.

About the author

Richard Weisgrau, a professional photographer, operated one of Philadelphia’s largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including The Real Business of Photography, The Photographer’s Guide to Negotiating, and Licensing Photography. He lives in Narbeth, Pennsylvania.

Bibliographic information

• Title: The Real Business of Photography
• Author: Richard Weisgrau
• Edition: unabridged
• Publisher: Allworth Press, 2004
• ISBN: 1581159889, 9781581159882
• Length: 224 pages
• Subjects: Business & Economics / Careers / Job Hunting; Business & Economics / Home-Based Businesses; Business & Economics / Negotiating; Law / Contracts; Performing Arts / Business Aspects; Photography / Collections, Catalogs, Exhibitions / Group Shows; Photography / Commercial; Photography / Photojournalism