The Real Business of Photography

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Skyhorse Publishing, Inc., May 1, 2004 - Photography - 224 pages
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This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.

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Business Planning
Financial Management
Market Research
Market Position
Productive Promotion
Networking Markets
Sales Management
Sales Technique

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About the author (2004)

Richard Weisgrau, a professional photographer, operated one of Philadelphia s largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including" The Real Business of Photography, The Photographer s Guide to Negotiating", and "Licensing Photography". He lives in Narbeth, Pennsylvania.

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