Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
The new question
The new study
With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness—beating their industry indexes by a minimum of ten times over fifteen years—in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these “10X companies” to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.
The new findings
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include: 10Xers; the 20 Mile March; Fire Bullets, Then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.
Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.
This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not chance.
What people are saying - Write a review
LibraryThing ReviewUser Review - danoomistmatiste - LibraryThing
Another sequel to the series on great companies. This one has very in depth research on how companies manage to not only survive but thrive and prosper in times of adversity and uncertainty. One very ... Read full review
LibraryThing ReviewUser Review - Neale - LibraryThing
Great book that extends the previous research and looks at what is needed to thrive in a constantly changing world. Examples from different areas of life are used as well as business examples. Some interesting insights some are counter intuitive. Highly recommend. I listened to the audio book. Read full review
Fire Bullets then Cannonballs
Leading above the Death Line
return on Luck
Great by Choice