The Springboard

Front Cover
Routledge, Aug 21, 2012 - Business & Economics - 248 pages
2 Reviews
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

 

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User Review  - Parthurbook - LibraryThing

Death to PowerPoint! Program Director from the World Bank learns that giving people lots of information and showing them lots of charts communicates very little (if communcation effectiveness is ... Read full review

LibraryThing Review

User Review  - DaveShearon - LibraryThing

Great illustration of the power of small, tight stories to catalyze organizational change. Read full review

Contents

Understanding
53
Catalysis
117
Appendixes
197
Bibliography
217
Acknowledgments
221
About the Author
222
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