Cracking Creativity: The Secrets of Creative Genius

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Potter/TenSpeed/Harmony, Apr 13, 2011 - Business & Economics - 320 pages
3 Reviews
The follow-up to the bestselling THINKERTOYS, this book by internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. Through research and analysis of hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—Michalko teaches you how to bring their techniques into the modern home and workplace to approach problems in creative, new ways.


From the Trade Paperback edition.
 

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User Review  - psalm134_2 - LibraryThing

This is a great book on generating ideas; turning mediocre ideas into good ones; and good ideas into great ideas. It's a good idea to read this book slowly, section by section, taking notes and giving ... Read full review

LibraryThing Review

User Review  - markdeo - LibraryThing

A classic. I will give it 4 and 1/2 stars. This book will spurn so much creativity within you, along with teaching you how to employ it. The exercises for training creativity is great. I highly ... Read full review

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About the author (2011)

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.


From the Trade Paperback edition.

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