Selling Out: The Gay and Lesbian Movement Goes to Market

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Palgrave Macmillan, Jun 2, 2001 - Social Science - 368 pages
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In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Alexandra Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement.

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About the author (2001)

Alexandra Chasin teaches at the University of Geneva and is co-chair of the Board of Directors of the International Gay and Lesbian Human Rights Commission.

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