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ability achieve action plans action program analysis architects Audacious Goals average BHAGs billings Billingt build Business Focus capabilities and services capital census changes client groups commitment competitive advantage Competitor Analysis competitors construction firms contractor core competencies cost critical issues decisions design and construction design firms develop Differentiation Driving Force Driving Force*/Business Focus employees engineers ensure environmental example Exhibit facilities firm's focused future gross margins growth hospital identify impact implementation important industry innovative long-term major market segments market share Marketitt ment mission statement Nakaoka needs objectives operating opportunities organization paid in capital percent percot planning process position profit Projects Management Questions to Consider response Return on equity Return/Profit RevPAR scenario Scenario Planning specific Strategic Element Questions strategic planning strategic thinking strengths successful tegic tion tive tooeooet trends unique vision WAT&G-designed hotels