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Longman Group (Far East), Limited, 1975 - Language Arts & Disciplines - 229 pages
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Theories of communication
Ways of communicating
The structure of communication process

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About the author (1975)

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text.

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