Fashion Forecasting

Front Cover
Akhil JK, Sep 22, 2015 - Business & Economics - 168 pages

Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants. 

 

Contents

Introductions
1
Forecasting in planning Scheduling
16
Consumer Adoption
22
Fashion FAD Classic
28
Fashion Movement
38
Dimensions of the Color Story
45
Language of Color
54
Color cycles and research
61
17
82
Collection from Runway
93
Designers with Same Concept
99
Retail Formats
107
Demographics Revised
115
Marketing
121
Bibliography
146
Copyright

Color ideas Pallets
68

Common terms and phrases

About the author (2015)

 Akhil Jk, who is writing as Athan Akhil is an Apparel Engineer from India. He has worked with leading industries and has more than 10 years of teaching expertise in the Fashion Industry. This book is part of Fashion Technology Series which he is writing. Akhil aims to get on to the world and share his knowledge.