The Co-Creation Paradigm

Front Cover
Stanford University Press, Apr 9, 2014 - Business & Economics - 360 pages
0 Reviews
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

1 Introduction To The CoCreation Paradigm
1
2 Innovating CoCreation Platforms of Engagements
32
3 Enabling and Connecting With CoCreation Experiences
49
4 Leveraging CoCreation Ecosystems of Capabilities
82
5 Building CoCreative Managament Systems
99
6 Crafting CoCreative Enterprise Archictectures
144
7 CoCreating Transformational Change
187
8 Evolving Economies and Societies Through CoCreation
222
9 WealthWelfareWellbeing And PrivatePublicSocial Sector CoCreation
248
10 Embracing The CoCreation Paradigm
279
Reference Matter
291
Notes
293
Bibliography
305
Index
319
Copyright

Other editions - View all

Common terms and phrases

About the author (2014)

Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at www.cocreationparadigm.com.

Bibliographic information