Architecture: The Element of Success : Building Strategies and Business Objectives""Architecture: the element of success" traces the many and varied points of contact between modern management and corporate architecture, and demonstrates methods and approaches that business can use to give architectural expression to their philosophy."--BOOK JACKET. |
From inside the book
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Page 9
... functions . Factories built at that time , particularly in the mid - nineteenth century and during the Gründerzeit , revealed an interest in visual design and effect and not only in function . Most privately owned and operated companies ...
... functions . Factories built at that time , particularly in the mid - nineteenth century and during the Gründerzeit , revealed an interest in visual design and effect and not only in function . Most privately owned and operated companies ...
Page 67
... function during the course of the lifecycle of the building should be considered from the very start of the conceptualization phase . There are two basic types of frame structures today : solid or skeleton . Solid frames are ...
... function during the course of the lifecycle of the building should be considered from the very start of the conceptualization phase . There are two basic types of frame structures today : solid or skeleton . Solid frames are ...
Page 81
... FUNCTIONAL ISSUES . CLEARLY STRUCTURED FUNCTIONS MAKE IT EASY FOR EMPLOYEES AND VISITORS TO ORIENT THEMSELVES IN A BUILDING . BESIDES ORGANIZING THE DIVERSE FUNCTIONS OF A BUILDING , CORPORATE ARCHITECTURE ALSO HAS TO REFLECT ...
... FUNCTIONAL ISSUES . CLEARLY STRUCTURED FUNCTIONS MAKE IT EASY FOR EMPLOYEES AND VISITORS TO ORIENT THEMSELVES IN A BUILDING . BESIDES ORGANIZING THE DIVERSE FUNCTIONS OF A BUILDING , CORPORATE ARCHITECTURE ALSO HAS TO REFLECT ...
Common terms and phrases
According achieve activities adapt addition administration allows applied approach architects areas become Behnisch building client colors communication company directors company's concept connection considered construction controlling corporate architecture corporate culture corporate identity costs create creative customers decisions defined departments describes design fields design parameters determining direct directors effect elements employees environment essential establish example expression facade factor flexibility floor function glass goals headquarters ideas implementation important individual innovation integrated internal involves issues light management methods management style marketing materials means measures ment mission motivation necessary needs Nidwalden objectives optimal organization phase philosophy planning possible processes production questions reason requirements responsibility rooms shows solutions space spatial specific strategic structure success task technical term tion tool translate transparency walls