Architecture: The Element of Success : Building Strategies and Business Objectives""Architecture: the element of success" traces the many and varied points of contact between modern management and corporate architecture, and demonstrates methods and approaches that business can use to give architectural expression to their philosophy."--BOOK JACKET. |
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achieve adapt administration building applied archi architects architectural design Bayer AG Braun Melsungen AG business success cafeteria Caltrans client collaboration colors combi-office communication company directors company's concept construction context corporate architecture corporate culture corporate identity corporate management corporate philosophy create creative creative technique customers decisions defined describes design fields design parameters discretion elements employees environment example flexibility floor function furniture Genzyme German glass goals Günter Behnisch headquarters Helmut Jahn ideas implementation important individual innovation integrated interfaces management by architecture management methods management style marketing Melsungen ment mission statement motivation Murphy/Jahn needs objectives optimal organization organizational pany Partner percent phase planning processes production Renzo Piano requirements rooms showroom space spatial structures Stefan Behnisch strategic success factor Tauberbischofsheim technical infrastructure tecture term Thomas Müller tion tool translate transparency ture visual Vitra walls workforce workplace Zaha Hadid