While you're reading

Front Cover
Mark Batty Pub, Aug 30, 2007 - Design - 223 pages
3 Reviews
This book is about everything that happens while yours"re reading in front of your eyes and inside your head and about what type designers, typographers and graphic designers bring to a page to make it happen. Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands. For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions. The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.

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Review: While You're Reading

User Review  - John - Goodreads

The book is mostly an idiosyncratic tour through typography, and that falls in line with Unger's outlook on how we design and use type. Nothing outlandish or shocking, just a series of short essays on why designers design type when most of their audience never notices it. Read full review

Review: While You're Reading

User Review  - Ramon de Santiago - Goodreads

Have to give this book another read. Found it by chance while hunting down other Dutch typography books. Just read a quick review on Nijhof & Lee which makes me think I should give this more time. Read full review

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