While you're reading
This book is about everything that happens while yours"re reading in front of your eyes and inside your head and about what type designers, typographers and graphic designers bring to a page to make it happen. Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands. For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions. The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.
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LibraryThing ReviewUser Review - dtw42 - LibraryThing
An interesting, personal, type-designer’s view of the role type design and typography play in the process of reading, and how the nuances of differing designs can affect that process, despite the fact ... Read full review
LibraryThing ReviewUser Review - hoigagarin - LibraryThing
A great introduction to typography. Each visual element is introduced to the reader with plenty of examples. This is not a dry technical book. Gerard Unger explores and explains with great enthusiasm ... Read full review