Charging Ahead

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Oxford University Press, USA, Sep 11, 1998 - Business & Economics - 240 pages
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Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution. You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, Solectria eventually lined up such strategic partners as the Pentagon on its way to producing the Sunrise a lightweight, all-composite, high tech commuter car. The Sunrise would triumph over rivals from the Big Three in the 7th American Tour de Sol, and later travel from Boston to New York on a single battery charge. Charging Ahead is an engaging story of James Worden's struggle to succeed with idealism, energy, and technological superiority against seemingly impossible odds.
  

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Charging ahead

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Business is business, and the people in the car business will tell you that electric cars don't sell. Sherman (In the Rings of Saturn, LJ 10/15/93) chronicles the Solectria Corporation's efforts to ... Read full review

Contents

Rebirth of a Dormant Industry
10
James Testifies on the Promise of Clean Cars
18
A GoofyLooking
26
This Marvelously Tattered Canopy
34
The First World Solar Challenge
48
Forces Gathering Behind Cleaner Cars and Air
61
The Ozone Transport Tale
76
No ZeroEmission Vehicle Mandate Is
94
Twelfth International Electric
122
Sunrise Almost Stalls Then Rolls Finally Races
134
The Seventh NESEA American Tour de Sol
154
Crippling the CleanCar Mandate
164
Getting Sunrise into the Mainstream
174
Notes
193
Index
215
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