Editorial Review - Kirkus - Jane Doe

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars ... Read full review

Review: Thinking, Fast and Slow

Editorial Review -

In the international bestseller, THINKING, FAST AND SLOW, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive and emotional; System 2 is slower, more deliberative and more logical. The impact of overconfidence on corporate strategies ... Read full review

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Thinking Fast and Slow is a great book for those who are interested in understanding how we make decisions, both good and bad, and want to improve their decision making process.
Kahneman divides
the decision making mind into two “systems.”
System 1 is the fast way of thinking, which is more intuitive and emotional (sort of like that mythical entrepreneur Eric Ries talks about in The Lean Startup).
System 2 is slower, more deliberate, and more logical (in the way Michael Gerber in The E-Myth Revisited says small business owners need to be).
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This book alternately amazes you at the speed and complexity of the human mind, and terrifies you at how flawed our thinking can be. I found this book very useful and I already used it to give a cab driver a tip on when to go to city hall to contest something (basically after they have recently had breakfast or lunch). I don't think critical thinking is taught enough at school or at home, and this book is an important contribution to that topic from one of our best thinkers. 

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Kahneman (and Tversky) are to behavioral economics what Napoleon Hill was to the psychology personal achievement – founding fathers. This book establishes the foundation of modern behavioral economics for generations to come, and is the to-go-to reference for anyone who wants a better understanding of consumer behavior and decision-,making process. This book was very revealing and helpful to me, and I referenced it a few times in my book – Money Anxiety – how financial anxiety impacts consumer behavior and the economy, which is also on Google Play  

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Look forward to getting a copy

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This books creates a whole new way of thinking about Decisions we make and what makes us as humans, so human. it is relevant to anyone who is interested in the human thinking machine. Specifically this is a must for professionals in the area of Marketing and Product Management. This book explains many of the things we know, but also helps us become better at what we do. 

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This book succeeds in instilling an awareness of the many biases and heuristics that lead to errors of judgments and poor decision-making. It should be made required reading for anyone; economists, libertarians, or whoever, who still holds fast to the notion that people make decisions rationally. Above all, Thinking, Fast and Slow is a highly enjoyable and informative read for anyone wanting insight into the human mind.
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Tversky & Kahneman 1974, 1979, 1984 + Kahnemand TED speech = this book...

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