Principles of Behavior Analysis

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HarperCollins College Publishers, 1994 - Psychology - 579 pages
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With an emphasis on human behaviour, this book presents in detail both the principles of behaviour analysis and the experimental evidence underlying them, examining the factors that make such principles effective. It focuses on actual research into human behaviour problems to capitalize on its inherent fascination for students, and provides numerous graphs which illustrate the factors contributing to the effectiveness of behaviour principles.

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User Review  - bkinetic - LibraryThing

Well I wrote this book so my five-star rating should get a severe disinterestedness deduction. I enjoyed writing the text, which for a brief time at least gave me an overview of work in my field of ... Read full review


Conceptual Exercise Analyses
Positive Reinforcement
chapter 3

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About the author (1994)

Annabel Ness Evans received her Ph.D. in Cognitive Psychology from the University of Alberta. She is currently Professor and Chair of the Department of Psychology at Concordia University College of Alberta. She teaches courses in statistics and directs the B.A. programs in psychology. Her other books are "Principles of Behavior Analysis", co-authored with Lyle Grant (PH, 1994) and "Methods in Psychological Research, Third Edition" (SAGE, 2013). She also does outside consulting which includes graphic design and statistical analysis.

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