Beyond Powerful Radio: A Communicator's Guide to the Internet Age : News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

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Taylor & Francis, 2011 - Performing Arts - 512 pages

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more.

Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.

Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.

A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. For ordering purposes, Instructor Manual ISBN is 9780240522678.

  • Identify and develop strong personalities - Are you a generator or reactor?
  • How to do a radio show and to create exciting content; to write and present compelling news



  • What to do in case of emergency



  • Work effectively across multiple platforms



  • Show prep and aircheck techniques



  • Strengthen interviews



  • Learn powerful storytelling techniques


 

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Contents

Beyond Powerful Radio Storytelling Voice
191
Beyond Powerful Radio Creating Powerful News
217
Beyond Powerful Radio Working Across MultiPlatforms
313
Beyond Powerful Radio Marketing Content
341
Beyond Powerful Radio Making Money
387
Beyond Powerful Radio Understanding the Audience
445
Beyond Powerful Radio Final Notes
475
Acknowledgements
479
Permissions
481
Resources
483
About the Author
489
Index
491
Copyright

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About the author (2011)

International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.

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